Salam Saadeh

I am a computer scientist by education, investment banker by profession and turned into an enterprise software entrepreneur, with over 25 years of executive experience.

I am currently the CEO & Founder of DATANUUM, the first and only regionally homegrown first-party Customer Data, Marketing & Loyalty Platform empowering consumer businesses to deliver omni-channel personalized and rewarding customer experience at scale.

As a leader of an amazing team with over 8 years of shared experience in the MarTech field, such team has partnered with prominent retail brands in the MENA region _ helping them visualize, track, analyze, and optimize their omni-channel customer journeys, while delivering marketing efficiency, increased customer lifetime value and growth.

Prior to DATANUUM, I had a successful career in capital markets and investment banking. I was the first UAE female Managing Director of the first UAE investment bank _SHUAA, and an active member of the management team that grew SHUAA from an 11 team member investment company to a leading investment bank in the MENA region in just 6 years.

I am passionate about assisting growth-oriented regional brands in realizing their full potential and achieving remarkable results. There is something incredibly rewarding watching these brands flourish and transform into influential players in their respective markets. I look forward to continuing this journey of growth and success with each brand I have the privilege to work with.